Transmedia. HTML5. Interactive storytelling. Mobile documentaries. These are the undeniable trends emerging from the storytelling world, and nonprofit organizations would be wise to take notice and hop on board. It's not just about the stand-alone video anymore-- it's about embedding your message into as many relevant platforms as possible. And if I were to venture a prediction myself, it's that tools like this will raise public awareness-- and public action-- to a whole new level.
Here's a list of 12 future-thinking projects, technologies, and forecasts that have caught my eye in the last several months:
1. Why transmedia is catching on: a three-part series.
2. How to make your transmedia project a reality.
3. Collapsus: A transmedia experience.
4. Adam Westbrook's Top 10 Media predictions for 2011.
5. 12 Trends from Cannes 2011.
6. The Wilderness Downtown: Incredible, interactive storytelling via HTML5.
7. Pine Point: A powerful interactive documentary.
8. National Parks Project: Music + film + interactive website= a stunning advocacy tool.
9. America reCycled: Proof that long-form journalism is here to stay.
10. The power and potential of the "Documercial."
11. Lytro Living Pictures: A camera that allows you to shoot now and focus later.
12. A storyteller's most valuable tool: The iPhone, plus the necessary apps and gear.
So my question is-- which nonprofit is gonna hop on first? If you know of one doing it well already, or even simply heading in that direction, please share a link below!